COVID-19 Business Events Recovery & Rebound Framework

The Business Events industry has been one of the quiet achievers of the Australian economy – growing at around 6% annually since 2014, directly generating over $35 billion in economic activity in FY19 and employing over 229,000 people across a broad range of sectors and trades.[1] In FY2019, 43.7 million people attended more than 484,382 business events across Australia.[2]

In March 2020, Australia’s BE industry rapidly shutdown with the escalation of government responses to the COVID-19. The impact of the pandemic and the Australian Government’s response is continuing to be felt across the economy. For business events, our reliance on in-person gatherings and interactions of people were particularly exposed to the necessary ongoing public health orders and restrictions. As a result, 96% of events scheduled for 2020 in Australia were cancelled or postponed.[3] Major international events due to be held in Australia in 2021 are increasingly in doubt.

The COVID-19 Business Events Recovery and Rebound Framework aims to sustain the business events industry and position it to rebound and grow effectively following the pandemic. The framework identifies key challenges and solutions that guide the development of a targeted BE industry support package. The framework has been developed in line with the Government’s own principles for stimulus and industry support measures and has been divided into two phases.

Each phase contributes to our industry’s overarching response and recovery goal to support the wellbeing of our workforce and businesses through the crisis, and to emerge together, ready to take on the new world of business events.

BECA COVID-19 Recovery and Rebound Framework

About the Reports 

The COVID-19 Business Events Response and Recovery Framework is underpinned by new research commissioned by BECA.

Lost Business Report: Impacts of COVID-19 on the Business Events Industry was produced in April 2020 by McCrindle and commissioned by BECA. The report is the collation of quantitative data gathered by BECA through an online survey and a spreadsheet that was completed by businesses working in the business events industry, conducted between 19 and 24 March 2020. The report also includes analysis of and further modelling based on data from Ernst & Young reports The Value of Business Events to Australia, February 2015, as well as the 2016 and 2019 High Level Updates.

Value of Business Events to Australia FY 2019 High-level Update, was produced by Ernst & Young (EY), 30 March 2020 and commissioned by BECA. This is a high-level update on the 2015 EY BECA Report, to estimate the value of business events to the Australian economy. The original report (2015 EY BECA Report) highlighted the importance of the business events industry to Australia, by estimating the economic contribution, value add and employment of the industry.


[1]Value of Business Events to Australia 2018/19, Ernst & Young, March 2020

[2]Value of Business Events to Australia 2018/19, Ernst & Young, March 2020

[3]Lost Business Report: Impacts of COVID-19 on the Business Events Industry, McCrindle, April 2020


Pre-Budget Submission


As Australia’s direct exposure to COVID-19 enters its third year, the business events sector has endured two years as one of the hardest hit industries with little to no opportunity earn revenue.

In a pre-budget submission to the Assistant Treasurer, based on the Recovery and Rebound Framework, BECA highlights with a coordinated policy focus and effort, Australia’s business events industry has the potential to reignite the post-COVID economy. 

Download BECA's Pre-Budget Submission 2022-23

Government Policy Submission - THRIVE 2030 Draft Strategy Feedback 

THRIVE 2030 (The Re-Imagined Visitor Economy) was released by the Hon Dan Tehan, Minister for Trade, Tourism and Investment, for consultation in late November 2021 as a proposed strategy to rebuild Australia’s visitor economy. In response to the Government’s draft long-term tourism strategy to 2030, BECA pitched the case that the visitor economy must be valued and recognised for its contribution beyond visitor spend and jobs. 

Policy Submission - Live Performance Federal Insurance Guarantee Fund Bill 2021

A policy submission led by BECA, to the Live Performance Federal Insurance Guarantee Fund Bill 2021 is before the Senate Environment and Communications Legislation Committee. The recommendations highlight alternative risk mitigation solutions including a Protective Shield Event Cancellation Grant, Event Saver Rebate and Government Underwritten Loan Facility to support the future of business events. 

Download BECA's Policy Submission 2021

Joint letter to National Cabinet on the impact of internal border closures

BECA joined a coalition of peak industry bodies in a joint letter to National Cabinet on the impact of internal border closures on business confidence and certainty.