BE Award, Research + Info
BECA AWARD
APRIL 2010
WINNER ANNOUNCED: MILES CLARKE BUSINESS EVENTS COMMUNICATION AWARD
The winner of this year’s Award was announced at the MEA Annual Awards Dinner in Melbourne on April 20.
Bethany Teulan from Business Events Sydney took out this year’s award with an article entitled
“Conferences Driving Innovation, Knowledge and Investment”. Download the article  Miles_Clarke_Award_2010_Winner.pdf (80.53 KB)
A Highly Commended Certificate went to a joint entry submitted by Olga Junek, Leonie Lockstone and Martin Robertson from Victorian University, entitled:
APRIL 2010
Deadline now closed. Winner details will be published at end April.
FEBRUARY 2010
Deadline extended for entries to Miles Clarke Business Events Award. NEW DEADLINE: 31 MARCH 2010
NOVEMBER 2009
Miles Clarke Business Events Communication Award – CALL FOR ENTRIES
Applications are invited for the 2010 Miles Clarke Business Events Communications Award.
For full details please Miles_Clarke_award_for_BECA_web.pdf.
Miles Clarke Business Events Communication Award
The Business Events Council of Australia is pleased to announce the inaugural Miles Clarke Business Events Communication Award. This is a new award named in honour of the late Miles Clarke, well known writer and media contributor. A perpetual trophy will be presented for the first time at the MEA National Conference, in Adelaide, April 2009.
Miles Clarke was a well known and respected journalist and writer in travel and tourism, specializing in the business events sector. He wrote for general print media and industry trade magazines, and showed a fine understanding of business events issues. Recognised as the best known journalist in the Australian business events industry, and a regular face at industry events for many years, Miles Clarke died suddenly in 2008.
AWARD DETAILS
Scope
The aim is to stimulate discussion, to raise the profile, to reward and encourage communication about business events
Criteria
- 1000 words maximum
- May include illustrations, graphs/tables and photographs
- Must be original work, not previously published
- Must relate to business events and could be an opinion piece, examination of a current issue, some new research or a case study demonstrating the impact of a business event.
The Winning Entry
The winner will enjoy wide exposure as the winning entry will be published on the websites of BECA and its member organisations including Meetings Events Australia, Exhibition and Events Association of Australia and the Association of Australian Convention Bureaux. It will also be published in print form in Mice.net magazine.
Judges
The inaugural Miles Clarke Business Events Communication Award will be judged by Elizabeth Rich, CEO of BECA; Brad Foster, Managing Editor Mice.net magazine and Ian Stuart AFMEA on behalf of MEA.
The deadline for the 2009 Award was 27 February 2009.
Winner
BECA announced the winner of the Miles Clarke Business Events Communication Award in Adelaide on 7 April 2009:
Ian Whitworth, from creative marketing consultancy A Lizard Drinking and audiovisual group Scene Change, with an entry entitled "Time to Embrace the Unvirtual: Will the meetings industry still exist in ten years?". Click here to read the article.
Highly commended certificates were awarded to two other entries:
- "A CHANGE OF TACK ....add a dose of CSR to keep business events ‘stimulated'" written by Vanessa Cali from Encore. Click here to read the article.
- THE CONSEQUENCES OF CLIMATE CHANGE FOR THE BUSINESS EVENT SECTOR - Take Control or Wear the Consequences", a joint entry written by researcher Judith Mair and Professor Leo Jago from Victoria University. Click here to read the article.
BE RESEARCH:
June 2010: How’s Australia performing in the business events market?
BECA has updated its BE Performance Monitor paper. BE_performance_monitor_paper_website_Jun10.pdf (873.15 KB)
OTHER BE-RELATED RESEARCH AND PAPERS
Links to the following research papers, articles, and resource guides related to business events are offered as helpful sources of information:
Please note:
BECA provides the following information and weblinks as a resource service for the industry. Provision of this third party information does not infer endorsement by BECA of any of these materials. Readers should make their own judgements.
Industry Research and Reports
JUNE 2010: new white paper on "Social Media for Event Marketers"
Marketing agency TBA Global has produced the latest in a series of white papers. This one examines the opportunities and benefits of social media marketing and includes:
- A 7 step process how to integrate live and digital experiences
- A pre-event, during and post-event checklist to optimize social media opportunities
The whitepaper is available for download here.
MAY 2010
INCON SECOND ANNUAL SURVEY - released at IMEX 2010
The global PCO network, INCON, has released findings of its second annual survey which forecast optimistic projections for 2010 and 2011. Full details of the survey are available by clicking here.
NEW ROI STUDY FROM INCENTIVE ASSOCIATION, SITE
The Site International Foundation released its newest Site Index survey, Site Index: Focus on the Measurement of ROI/ROO, which addressed the application of Return on Investment (ROI) and Return on Objectives (ROO) in the motivational events industry. The survey examined current measurement activity and provides predictions for the future. Complete survey results are available at siteglobal.com.
MPI's NEW WHITE PAPER ON VALUE OF MEETINGS
MPI has prepared a new White Paper which combines recent studies into the value of meetings into one document. The Paper can be downloaded from this site.
MAY 2010
INCON SECOND ANNUAL SURVEY - released at IMEX 2010
The global PCO network, INCON, has released findings of its second annual survey which forecast optimistic projections for 2010 and 2011. Full details of the survey are available by clicking here.
NEW ROI STUDY FROM INCENTIVE ASSOCIATION, SITE
The Site International Foundation released its newest Site Index survey, Site Index: Focus on the Measurement of ROI/ROO, which addressed the application of Return on Investment (ROI) and Return on Objectives (ROO) in the motivational events industry. The survey examined current measurement activity and provides predictions for the future. Complete survey results are available at siteglobal.com.
MPI's NEW WHITE PAPER ON VALUE OF MEETINGS
MPI has prepared a new White Paper which combines recent studies into the value of meetings into one document. The Paper can be downloaded from this site.
Papers on the Value of Business Events + ROI
Landmark Study Reveals ROI of Business Travel
Recent research conducted by global research firm Oxford Economics establishes the first clear link between business travel and business growth as American businesses are planning their 2010 budgets and federal policymakers are looking to stimulate the American economy. For every dollar invested in business travel, businesses experience an average $12.50 in increased revenue and $3.80 in new profits, according to the study.
Why Face-To-Face Meetings Matter
By Dr Richard Arvey PhD, Head of the Department of Management and Organisation at National University of Singapore.
Commissioned by Hilton Hotels Corporation (Hilton) in Asia, the paper addresses the business and psychological values derived from face-to-face meetings.
The Meetings Architecture Manifesto
The purpose of this paper is to define and explain the concept of Meeting Architecture and to outline the next steps which will create a new discipline or profession within the meetings industry and increase the value stakeholders obtain from their investments in meetings.
TBA Global: The Value of Meetings
TBA Global's new whitepaper “The Value of Meetings” shows the perception issue facing the meetings industry and how companies can make their meetings more appropriate and effective during these times. Also included in the white paper is a collection of data that shows that well executed meetings, designed to meet specific goals, greatly contribute to company profits. The benefits of meetings include the development of engaged employees, improved company culture, more satisfied employees, increased employee retention, and more cost-effective compensation than bonuses.
FaceTime, the newly launched marketing body for the UK’s live events industry, has recently announced the findings of an industry psychological study of the power of consumer and trade shows. The organisation claims that the findings explain how live events work, and reveal the unique attributes of going face-to-face with customers as part of a sales and marketing strategy.
The study was undertaken by Cog Research across four major events in the UK during the fourth quarter of 2009 and the first quarter of 2010. It comprised 1,160 pre and post interviews of people attending these events. For details, click here.
Seven Rules for Designing More Innovative Conferences
Canada's Globe and Mail said, "Seven Rules for Designing More Innovative Conferences is a short, simple and plain book that offers some terrific and long-needed ideas for improving conferences" and placed this book on it list of top management books of 2007. Download this book for free.
Business Travel
Airplus has released a paper on corporate travel “Successful Travel Management in Asia-Pacific: Challenges and Solutions in a Fast Changing Region”
Hidden Challenges and Intelligent Solutions to Global Meetings Management Consolidation For those interested in the move to consolidate meetings management into the broader corporate travel management area, this White Paper produced by Avito should be of interest.
Further white papers on corporate travel can be found on the website of Association of Corporate Travel Executives.
http://www.acte.org/
Other Global Market Trends reports are available from the following sites:
Meeting Professionals International (MPI)
MPI American Express annual Future Watch Report – a comparative outlook on the global business of meetings and events. http://www.mpiweb.org
IMEX trade show website has a Global Data Exchange webpage which provides links to a wide variety of industry reports. http://www.imex-frankfurt.com/
EIBTM Industry Trends and Market Share Report, by Prof Rob Davidson.
http://www.eibtm.com/files/3464_eibtm_industry_report_print_2009_v6_notrim.pdf
Green meetings/sustainability
GREEN MEETING GUIDE 2009:
This guide, published by the United Nations Environment Programme, is designed to assist organisers and hosts of small-to medium-sized meetings of up to 200 participants in greening their meetings - from partners meetings to small conferences.
The Guide consists of five different elements:
Section 1: "Green meetings: what to know"
Part A: Introduction - an introduction to the concept of greening meetings, and the benefits this can bring to the organisers, especially UN organisations.
Part B: Management and Communication – guidance on management and communication aspects of greening meetings.
Part C: Greening your meeting – an overview of the key environmental impacts of a meeting, and how these may be minimised - especially venue selection, accommodation, catering, local transportation, logistics.
Part D: Climate neutrality – proposals for offsetting greenhouse gas emissions generated by a meeting, especially through the impacts of long-distance travel in order to leave a positive “Climate Legacy”.
Section 2: "Green meetings: what to do"
Part E: The Greening Meetings Checklist - detailed greening recommendations for the day to day preparation of a meeting.
The guide is available online at: http://www.unep.fr/scp/sun
“Green” events websites:
www.conventionindustry.org (green meetings report)
www.greenmeetings.info (Green Meetings Industry Council - case studies, award, green meetings portal)
www.bluegreenmeetings.org (tips + RFP checklists for destinations, venues, transport, etc)
www.mpi.org (Green white paper)
www.meetgreen.com
www.itm.org.uk/icarus (Project ICARUS is a CSR project for business travel and meetings management)
Technology
Virtual events/marketing resource book available to download
http://www.virtualedge.org/page/free-virtual-edge-resource
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