Landmark Study Reveals ROI of Business Travel
Recent research conducted by global research firm Oxford Economics establishes the first clear link between business travel and business growth as American businesses are planning their 2010 budgets and federal policymakers are looking to stimulate the American economy. For every dollar invested in business travel, businesses experience an average $12.50 in increased revenue and $3.80 in new profits, according to the study.
Tips on Strategic Meetings Management and more. A handy portal for those looking for more information on topics relating to event ROI, benchmarking and more including technology news, white papers and webinars. http://meetingsnet.com/smm/
2010: White paper on “The Future of Meetings: the case for face-to-face” A collaboration between Maritz and the Cornell Center for Hospitality Research, authors Christine Duffy and Mary Beth McEuen have produced a paper which examines when face-to-face is the most effective approach to large-group meetings or events.
Why Face-To-Face Meetings Matter
By Dr Richard Arvey PhD, Head of the Department of Management and Organisation at National University of Singapore.
Commissioned by Hilton Hotels Corporation (Hilton) in Asia, the paper addresses the business and psychological values derived from face-to-face meetings.
The Meetings Architecture Manifesto
The purpose of this paper is to define and explain the concept of Meeting Architecture and to outline the next steps which will create a new discipline or profession within the meetings industry and increase the value stakeholders obtain from their investments in meetings.
TBA Global: The Value of Meetings
TBA Global's new whitepaper “The Value of Meetings” shows the perception issue facing the meetings industry and how companies can make their meetings more appropriate and effective during these times. Also included in the white paper is a collection of data that shows that well executed meetings, designed to meet specific goals, greatly contribute to company profits. The benefits of meetings include the development of engaged employees, improved company culture, more satisfied employees, increased employee retention, and more cost-effective compensation than bonuses.
FaceTime, the newly launched marketing body for the UK’s live events industry, has recently announced the findings of an industry psychological study of the power of consumer and trade shows. The organisation claims that the findings explain how live events work, and reveal the unique attributes of going face-to-face with customers as part of a sales and marketing strategy.
The study was undertaken by Cog Research across four major events in the UK during the fourth quarter of 2009 and the first quarter of 2010. It comprised 1,160 pre and post interviews of people attending these events. For details, click here.
Seven Rules for Designing More Innovative Conferences
Canada's Globe and Mail said, "Seven Rules for Designing More Innovative Conferences is a short, simple and plain book that offers some terrific and long-needed ideas for improving conferences" and placed this book on it list of top management books of 2007. Download this book for free.
May 2010: NEW ROI STUDY FROM INCENTIVE ASSOCIATION, SITE
The Site International Foundation released its newest Site Index survey, Site Index: Focus on the Measurement of ROI/ROO, which addressed the application of Return on Investment (ROI) and Return on Objectives (ROO) in the motivational events industry. The survey examined current measurement activity and provides predictions for the future. Complete survey results are available at siteglobal.com.
MPI's NEW WHITE PAPER ON VALUE OF MEETINGS
MPI has prepared a new White Paper which combines recent studies into the value of meetings into one document. The Paper can be downloaded from this site.
