Tourism Industry Sentiment Report

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16th edition of the TTF-MasterCard Tourism Industry Sentiment Survey

BUSINESS TOURISM IMPEDIMENTS

Concerns around winning business events top the list of impediments in the business travel sector, with three in four surveyed executives citing both the ability to attract new events and government support for bids as medium or high‐impact issues.

Concerns regarding Australia’s reputation as a business events destination have declined from a year ago, down 14 points to 69 per cent but up markedly on recent quarters. Sentiment regarding a lack of business events space remains on par with a year ago (69%) as do concerns regarding airport transport links (64%).

 

BUSINESS EVENTS PERFORMANCE

Assessments of business events performance have fallen sharply in the current quarter, with 36 per cent of respondents now reporting conditions as ‘good’ or ‘very good’, down 13 points from Q1 and 9 points below the same quarter last year.