BECA Summit 2008
The Business Events Council of Australia convened the first Australian Business Events Summit, which was held in association with the MEA Conference in Alice Springs in May 2008.
The objective of the Summit was to canvas views on key issues affecting the development of the Australia Business Events sector and to develop recommendations on BECA’s role in fostering industry development. Around 50 senior industry representatives from across Australia participated in the program.
The summit unanimously endorsed BECA’s peak representative role and nominated Australia’s international competitiveness and declining market share of key Business Events segments as the industry’s major priority. It was agreed that better capitalising on Australia’s strong general brand image and the high quality of its Business Events infrastructure product and services requires a range of strategic responses.
These include increased Federal Government funding for Tourism Australia’s Business Events marketing, together with elevation of the Business Events Australia Unit to a Division directly reporting to the CEO; increased engagement with other Government departments and agencies; and closer linkages with Government and broader industry (non Business Events) groups.
It was also recognised that potential supply impediments and constraints such as hotel capacity and labour and skills shortages need to be addressed and identified. Agreement was also reached on strategies addressing research and statistical data on the Business Events industry and a plan to better address and present Australia’s Green credentials in the global Business Events market place A series of discussions papers was prepared and distributed prior to the Summit. This report should be read in conjunction with these papers.
The recommendations of the Summit have been submitted to the BECA Council to determine priorities and actions needed.
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