Quarterly Results of National Visitor Survey

Tourism Research Australia - Quarterly Report from the National Visitor Survey

The results show some promising outcomes for business tourism and a snapshot is outlined below:

Overnight travel within Australia: Year ended 31 December 2011

Overnight travel involves a stay away from home of at least one night, at a place at least 40 kilometres from home. A person is an overnight visitor to a location if they stay one or more nights in the location while travelling.

Purpose

Overnight travellers who had holiday as their main purpose of visit contributed 48% of domestic visitor nights, followed by those visiting friends and relatives (30%) and business (15%)

Expenditure

Expenditure by overnight visitors amounted to $43.5 billion, an increase of 2% compared with the same period in 2010 (Figure 1).

Day trips within Australia: Year ended 31 December 2011

Day visitors (or same day visitors) are those who travel for a round trip distance of at least 50 kilometres, are away from home for at least 4 hours and who do not spend a night away from home as part of their travel. Same day travel as part of overnight travel is excluded, as is routine travel such as commuting between work/school and home.

Total trips

There were 156.4 million day trips taken in Australia by Australian residents aged 15 years and over. This was 3% higher than the number of day trips for the equivalent period in 2010.

Purpose

The most popular reason for a day trip was holiday (46%), followed by visiting friends and relatives (30%) and business (11%).

Expenditure

Expenditure by same day visitors amounted to $16 billion compared with $15 billion for the same period in 2010 (Figure 3).

Outbound travel by Australians: Year ended 30 September 2011

Outbound or international travel involves a visit to another country. Only trips of less than 12 months duration qualify as international tourism.

Data for outbound trips is presented for the year ending September 2011 due to the 3 month recall period in the National Visitor Survey. 

Total trips

Australians aged 15 years and over took 6.8 million international trips (Figure 4).

Countries

The most popular international destination was New Zealand (14%), followed by the USA and Canada (12%), Indonesia (11%) and the United Kingdom and Thailand (both 6%).

Purpose

The most popular reason for outbound travel was holiday (58%), followed by visiting friends and relatives (22%) and business (18%).

For the full report please click here.