March 2012 - Business Attracting International Visitors

March 2012 - Business Attracts International Visitors

International visitors to Australia remained steady last year although the mix of international visitors to Australia changed, with more coming for business and employment, and fewer coming on holidays, according to the latest International Visitor Survey.

Tourism Research Australia found that business travellers increased by five per cent, visitors coming for employment by 14 per cent, and holiday makers decreased by four per cent, compared with 2010. In addition 237,529 business Visitor visa applications were lodged in 2011-12 to 31 December. This is a 6.1% increase over the same period in 2010-11 (223 879 applications).

“By staying longer and spending more in Australia, international visitors are increasingly high yielding customers who are experiencing Australia not only as a holiday visitor but for business and work- the changing mix of visitors is real opportunity for the tourism industry."

“The successful businesses of the future will be those that can adapt to these trends, invest for growth and take full advantage of the business services on offer,” Minister Ferguson said.

For the Ministers full release click here.