Conferencing on agenda -TSAX
A recent survey by the Travelscene Corporate travel agency group has found that conferencing remains solidly in the agenda for the Australian corporate sector in 2012, with strong activity coming from a commitment to maximise a return on investment within MICE strategies.
Conducted across a range of corporate expos including the Executive Assistant Network, Sydney, and RUI Explorers Conference in Perth, an overwhelming majority of respondents predicted their company’s conference and events activities were likely to increase (61%) or at least stay the same (34%) moving forward in 2012/13. Only 7% of conference activities are expected to decline. “Market conditions in the corporate sector in Australia have been quite buoyant in the last year, domestically, corporate travel has exceeded all expectations with the mining, agriculture, health and education sectors being the strongest growth areas, and we expect this to follow through into the new financial year,” said Travelscene Corporate general manager, David Padman. Conferences, he said are opportunities for creativity and development, growing networks, planting seeds and expanding knowledge but they also require organisation, time and money. According to the survey, meeting content is more crucial than ever, at the same time hotel location and its amenities, as well as the destination city played an important role in overall experience.
“Australian businesses are continuing to support meetings and may even project to increase their overall meeting budgets, but as we continue driving business through unsure economic times, companies are wary about excessive spending for individual events, particularly costs related to travel and accommodation,” he said.
*Source Business Events News, Friday 16 March 2012