NOVEMBER 2011 - BUSINESS EVENTS: DELIVERING LEGACIES FOR AUSTRALIA BEYOND TOURISM
Business events participants deliver strong yield for tourism destinations, with the highest daily spend of any visitor. However this is the tip of the iceberg. They are at the forefront of the knowledge economy, providing a direct and powerful platform for new information to reach the market and providing forums for innovation, scientific collaboration and economic development.
BECA has been developing for some time now a Case Study Booklet which outlines the ongoing value of business events past the event itself and into the wider community. These case studies illustrate how business events deliver for Australia and demonstrates the impact beyond tourism.BECA will continue to build the library of case studies and continue to evaluate the benefits beyond tourism. If you have a case study you wish to contibute please visit the Case Studies page of this website.
The Case Study Booklet is available in hard copy. If you would like to request a copy please contact us at firstname.lastname@example.org.